We quickly associate colours with certain emotions; it can even influence our emotions. According to colour psychology, what do the DISC colours stand for?
This colour is intense, powerful and vibrant. The colour has great impact on a person’s personality. Brands with a red logo want to exude power, for example Red-bull or Coca-Cola.
This colour represents cheerfulness and symbolises optimism, friendship and wealth. It triggers positive feelings in many. Not surprising then that MacDonalds and Zwitsal have yellow logos.
The green colour arouses positive and balanced emotions. Green stands for self-preservation, nature and growth. Many ecological or environmentally conscious companies therefore choose a green logo, for example WeCycle or FSC.
The blue colour has a calming effect on your emotion. The colour symbolises wisdom and authority. Government agencies like to radiate authority and trust, which is why you also see the colour blue in logos of the police and the central (Dutch) government.
The colours have been translated into the DISC behavioural styles. The characteristics of the DISC behavioural styles are also matched with the emotions that arise with the colours. This is why the DISC model is sometimes called ‘personality colours’.
Want to know more about the DISC profiles and the characteristics associated with them?